The Old Town Temecula Association is inviting locals and visitors alike to grab their rhinestones and tease their hair on Friday, September 25 for Dolly Day in Old Town Temecula, a Dolly Parton-inspired celebration of kindness. To honor Dolly’s lifelong commitment to helping others, visitors can purchase tickets to benefit Michelle’s Place Cancer Resource Center, which provides no-cost resources to families and individuals dealing with cancer. The event takes place Friday, September 25, 2026, from 4 to 8 p.m. in Old Town Temecula.
Attendees are encouraged to don their finest Dolly-inspired look for a chance to win prizes — all in the spirit of doing good, Dolly style. Tickets are not required to dress up like Dolly, spread kindness, and support Old Town’s small businesses. Those who purchase tickets will receive a wristband, a welcome bag, drinks and bites as they “crawl” through Old Town, and special seating at the Pulp Vixen concert at Baily's Old Town at 8pm.
"Dolly Day is about more than the wigs and glitter," said Julie Ngo, President of the Old Town Temecula Association. "It's a chance for our community to come together, show a little kindness, support our local shops, and raise funds for a cause that touches so many families right here in Temecula."
Guests are encouraged to:
- Dress like Dolly: Big hair, bold rhinestones, and Dolly-worthy style are welcome
- Show some kindness: The spirit of the day is community and compassion
- Shop around Old Town: Support the local businesses that make Old Town Temecula special
- Buy a ticket: 100 percent of proceeds benefit Michelle's Place Cancer Resource Center
Tickets range from $85-$125 and are designated for ages 21+, but families and children are encouraged to visit Old Town, dress like Dolly, and consider making a donation to Michelle’s Place. Dolly Day tickets are available here: www.oldtowntemecula.org/events
About Michelle's Place Cancer Resource Center
Michelle’s Place is a full-service cancer resource center providing no-cost resources to families and individuals dealing with cancer. These resources include no-cost Behavioral Health services (counseling for you and your family), a variety of support groups, art programs, wellness classes, one on one support, educational classes, wig fittings/wigs, prosthesis, and more. For more information, visit www.michelesplace.org.
About Old Town Temecula Association
The Old Town Temecula Association promotes and protects historic Old Town as “The Heart of Temecula.” Through representation, community relationships, and promotional programs, the Association presents a compelling, family-oriented destination for the residents of, and visitors to, the Temecula Valley, for the prosperity of its membership. For more information, contact events@oldtowntemecula.org or visit https://oldtowntemecula.org/.