2021-2026 Wine Country Lodging Tourism Marketing District (TMD)

The mission of Visit Temecula Valley (VTV) is to positively affect the destination’s tourism economy and quality of life for its citizens, serving the Temecula Valley Wine Country Tourism Marketing District (TWCTMD) Partners by providing sales, marketing, and public relations support targeting potential leisure travelers from around the world as well as event, meeting, and convention groups. In addition to destination sales and marketing, VTV supports workforce development, consumer and group business research, visitor studies, and destination stewardship.

Unincorporated Riverside County Wine Country Lodging and Vacation Rental owners successfully petitioned in 2016 to be included in the Tourism Marketing District, in partnership with the City of Temecula Lodging business. The City of Temecula Lodging hotels remit a 4% TBID assessment while Vacation Rental and Wine Country lodging pay a 2% TMD assessment on short-term stays of less than 30 days.

Please review the FAQs below for more details on the assessment and benefits. This information will be updated frequently to include more details on how Vacation Rental owners and managers can remit their assessment and get involved.