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VTV Announces 10Lake Valley, a Tourism Brand for Outdoor Adventurers

Tuesday, May 7, 2024 9:00 AM by Norma Marlowe

May 7, 2024 - Visit Temecula Valley today announced the launch of 10Lake Valley, Southern California’s newest tourism destination, with 10 lakes and eight communities that span over 214 square miles of lakes, rivers, cities, mountain peaks, and fertile valleys. Located in Southwest Riverside County, 10Lake Valley gives travelers endless opportunities for adventure and includes Canyon Lake, Hemet, Lake Elsinore, Menifee, Murrieta, San Jacinto, Temecula, and Wildomar.

In line with Visit California’s “Ultimate Playground” campaign, which aims to inspire travelers to take a fun and free-spirited trip to the state, 10Lake Valley invites visitors to “embrace play their own way,” whether hiking, biking, fishing, boating, taking a hot air balloon flight, or tasting wine. There are ample opportunities for every traveler to find activities that suit their personality and style.

Key highlights of 10Lake Valley:

  1. Extreme Sports Galore: From mountain biking to rock climbing, adrenaline junkies will find no shortage of heart-pounding thrills.
  2. Scenic Hiking: Hikers can explore a spectacular network of trails alongside vineyards, lakes and mountains, with unforgettable vistas and plenty of wildlife.
  3. Family-Friendly Camping: Whether pitching a tent or glamping in a refurbished Conestoga Wagon or Yurt, visitors can enjoy the tranquility of nature in 10Lake Valley, which has several well-equipped campgrounds, and amenities for families and groups of all sizes.
  4. Fitness and Wellness Activities: From yoga and meditation to high-intensity outdoor workouts, 10Lake Valley provides a great backdrop for staying active and rejuvenating the mind, body, and spirit.

“What many people don’t know about Southwest Riverside County is that there are many unique areas waiting to be discovered, and that’s what 10Lake Valley is all about,” said Chuck Washington, Riverside County Supervisor. “I am immensely proud of this initiative, which showcases the incredible beauty of our region and creates new opportunities for exploration and adventure for our visitors."

Located within a two-hour drive of every major city in Southern California, one of 10Lake Valley’s popular destinations is Temecula Valley Wine Country, which spans over 2,460 acres of vineyards with nearly 50 wineries. And other communities, like Diamond Valley Lake, Lake Hemet, and Lake Elsinore, attract visitors interested in water sports like fishing, kayaking, wind surfing, boating, water skiing, and jet skiing.

“The launch of 10Lake Valley furthers our commitment to Riverside County tourism by promoting several destinations within our region that are lesser known but have a great deal to offer visitors, especially those who enjoy outdoor recreation and activities,” said Scott A. Wilson, CEO of Visit Temecula Valley. “10Lake Valley offers many awe-inspiring experiences that are well worth exploring.”

About 10lake Valley

10Lake Valley is Riverside County’s premier outdoor adventure destination, offering a wide range of activities for nature enthusiasts, thrill seekers, and families. From extreme sports and scenic hiking trails to family-friendly camping and fitness activities, 10Lake Valley offers an unforgettable experience amidst the natural beauty of Riverside County, California. For more information, visit

Media Contact:
Norma Marlowe, Visit Temecula Valley,, 951-252-2139


Author: Norma Marlowe