Melody’s Ad Works, Inc. has provided effective public relations and marketing for clients since 1989. For 20 years the firm has promoted the Temecula Valley Balloon & Wine Festival where media events and promotional events are often created to enhance media coverage and the guest experience. The firm was also contracted to create monthly events for Old Town Temecula that would turn the district into an entertainment destination. 16 years later, the task is complete and included creating a custom signature New Year’s Eve Party and Icon. A 7-foot wide by 12-foot long illuminated bunch of grapes was manufactured by Melody’s Ad Works, Inc. for this event. Now known as the Temecula Grape Drop, the event will celebrate its 7th year New Year’s Eve, 2015.