Visit Temecula Valley (VTV) is pleased to announce the winners of the 2025 Temecula Chilled Holiday Decorating Contest, an annual event designed to encourage local businesses to create a fun and festive atmosphere for visitors and residents. Judging took place in three categories: Best Decorated Old Town BusinessBest Decorated Winery, and Best Decorated Tree in a Hotel. Seven local businesses were awarded for creating show-stopping holiday displays.

In the Best Decorated Old Town Business category, First Place ($500) went to 1909 for its magical Winter Wonderland theme and extravagant holiday displays. Second Place ($300) was awarded to Luke’s on Front for charming the judges with unique and charming décor inside as well as outside on the restaurant’s rooftop patio. Thompson & Twain took third place ($100) for displaying cozy, period-appropriate holiday décor transporting guests to an Old Western speakeasy. Prizes were provided by Visit Temecula Valley and Old Town Temecula Association

In the Best Decorated Winery category, Europa Village ($500) wowed the judges with thousands of twinkling lights and its magical, Old World-themed décor. Second Place ($300) went to Callaway Winery for its vintner-themed décor, including a massive outdoor “tree” constructed of wine barrels and adorned with colorful lights and accents. Third Place ($200) was awarded to Peltzer Winery for creating a fun, farm-like holiday atmosphere for guests, complete with an old-fashioned family ice rink. Prizes for this category were provided by Visit Temecula Valley and the Temecula Valley Winegrowers Association

In the Best Decorated Tree in a Hotel category, Embassy Suites earned accolades for its stunning red and gold tree adorned with shimmering lights, ribbons, and sweet polar bear companions. A delicious prize for the team was provided by EAT Marketplace.

“Each year, our holiday decorating contest showcases the amazing creativity of our local business owners and their employees,” said Scott A. Wilson, CEO of Visit Temecula Valley. “We encourage visitors to fully experience what makes Temecula Valley shine during the season by taking a tour around town to experience these wonderful displays. Congratulations to the winners!” 

This year, the entrees were judged on a volunteer basis by five California destinations: Visit Greater Palm Springs, Visit Oceanside, Visit San Diego, Visit Santa Barbara, and Visit Santa Cruz.

Visitors are encouraged to drive around and enjoy the many spectacular holiday displays throughout Temecula Valley Southern California Wine Country. To view photos of the Temecula Chilled Holiday Decorating Contest winners, CLICK HERE.  

ABOUT VISIT TEMECULA VALLEY   
Visit Temecula Valley is the region’s official tourism and visitor’s organization. For more information, go to VisitTemeculaValley.com.