TEMECULA VALLEY, CA; (March 27, 2014)---Temecula Valley Winegrowers Association (TVWA) has announced it will host the 31st Annual Grape Day Conference on Thursday, April 17 at South Coast Winery Resort & Spa. An educational conference for current and aspiring vintners, Grape Day 2014 will focus on viticulture and enology issues such as the effects of the California drought on grape-growing and best practices for disease and wildlife management in the vineyards. Open to the public, Grape Day routinely draws attendees from throughout Southern California and beyond, bringing wine industry professionals and agriculture enthusiasts together in a shared effort to continually improve the growing, production and selling of quality wine.
Founded in 1983 as a way to help Temecula Valley's nascent winegrowing community improve its knowledge of viticulture, Grape Day has since evolved into the region's premier wine industry conference, introducing the latest research, methods and technology, and encouraging a collaborative spirit and dialogue within its membership and the broader California wine industry.
Grape Day tickets are $65 for TVWA members, $85 for non-members and can be purchased online at TemeculaWines.org (click on Events) or by phone at (800) 801-9463.
Conference includes continental breakfast, buffet lunch, wine and cheese evening reception and vendor exhibits.
The 2014 Grape Day conference agenda includes:
An Update on Temecula Valley GWSS Areawide Program with Dr. Matthew Daugherty, Assistant Extension Specialist; University of California, Riverside
Drought & Water Topics with Michael Anderson, Department of Viticulture & Enology, Oakville Station; University of California, Davis
Grapevine Red Blotch: A Newly Recognized Wine Grape Disease in California with Mysore Sudarshana, Research Biologist, USDA-ARS, Department of Plant Pathology; University of California, Davis
Managing Common Vineyard Vertebrate Pests with Roger Baldwin, Wildlife Specialist for the Department of Wildlife, Fish and Conservation Biology; University of California, Davis
Defining Your Brand with Tammy Boatwright, Founder and President; VingDirect
Passion in the Tasting Room: How to Inspire it in Your Staff and In Your Customers with Sue Straight, The Wine Wench®; Direct-to-Consumer Wine Coach
ABOUT TEMECULA VALLEY Winegrowers Association:
Temecula Valley is the largest and most commercially successful winegrowing region in the South Coast AVA, the viticultural zone spanning more than 2 million acres from Riverside County to the San Diego border. Temecula Valley Winegrowers Association has long served as a steward of the Southern California wine community. Comprising 35 wineries and more than 60 winegrowers, Temecula Valley Winegrowers Association is a nonprofit regional organization dedicated to increasing awareness of the quality wines and wine grapes grown in Temecula Valley and South Coast Appellations. Established in 1984, Temecula AVA consists of 33,000 acres, of which approximately 1,300 acres are currently planted to commercial vineyards. Known as Southern California's wine country, Temecula Valley is located in Riverside County just one hour from San Diego, Orange County and Palm Springs and 90 minutes from Los Angeles.
Michelle McCue / Sienna Spencer-Markles
McCue Marketing Communications
Office: (213) 985-1011