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Temecula Valley Visitors Spent a Record $712 Million in 2016 Generating $232 Million

Monday, June 19, 2017 11:00 AM by Annette Brown

Visit Temecula Valley today announced record-setting 2016 visitor spending of $712 million that directly supported 7,430 full-time and part-time payroll employees, salaried and self-employed individuals, and business owners, and generated a milestone $232 million in earnings representing 7.8 per cent growth. Average spending in Temecula Valley, per person by the year’s hotel, motel, and B&B guests was $306 per day in 2016, while those traveling simply for the day, 50 miles or more, one-way from their homes, spent $153 per person.

“2016 marked the seventh straight year of growth for California’s tourism industry,” said Visit California President and CEO Caroline Beteta. “California out-indexed the U.S. last year in visitor spending by almost an entire percentage point.”

“Temecula Valley tourism continues to help fuel and strengthen the local economy, foster prosperity, and provide ever-increasing jobs and earnings in the leisure and hospitality sector,” explained Cherise Manning, Visit Temecula Valley Executive Board Chairman, and owner of A Grape Escape Balloon Adventure. “Increased earnings and improved personal income can help attract, motivate, and retain high-caliber individuals seeking jobs and business opportunities.”

“The total number of Temecula Valley jobs generated by tourism in 2016 was an all-time high of 7,430,” Manning continued. “This represents an increase of 2.3 percent over 2015. We are pleased with the ongoing growth in both employment and earnings. It was another great year and the future clearly looks positive. There are hundreds of positions to be filled to staff the $285 million Pechanga resort expansion. Construction planned and in-progress in Old Town Temecula and Temecula Valley Wine Country also bodes well for the future.”

Temecula Valley Travel Impacts 2000 – 2016 Preliminary,  was prepared for Visit Temecula Valley (also known as the Temecula Valley Convention and Visitors Bureau), by Dean Runyan Associates. Direct economic impacts include only the spending by travelers at businesses in Temecula Valley and the earnings and employment directly generated by that spending. Travel spending in Temecula Valley of $712 million in 2016 represents a 2.3 percent increase over the previous year. Of the year’s 2.678 million visitors to Temecula Valley, approximately 1.289 million were overnight guests staying in hotels, motels, B&Bs, campgrounds, private homes, vacation rentals; while approximately 1.389 million travelers visited for the day. “Visitors” are determined by a distance of 50 miles or more, one way, from their homes.

ABOUT VISIT TEMECULA VALLEY

Visit Temecula Valley is a 501(c) 6 non-profit business organization whose primary mission is to promote the Temecula Valley as a year-round travel destination and to advance the Temecula Valley visitor economy.

With natural gifts of climate and geography, Temecula Valley Southern California Wine Country is recognized for scenic vineyards, award-winning wines, and 40+ wineries. The popular, boutique destination includes the Temecula Valley A.V.A. (American Viticulture Area) as well as Historic Downtown Old Town Temecula, Pechanga Resort and Casino, and the Temecula Wine Country Golf Trail.

Visit Temecula Valley is the region’s official tourism marketing organization and an online resource for visitors at VisitTemeculaValley.com. The Temecula Valley Visitors Center is located in Old Town Temecula (Third Street and Mercedes). For visitor information and assistance, call (888) 363-2852 or (951) 491-6085.

Author: Annette Brown

If you see, hear or read about Temecula Valley, chances are it originated from Annette. When not pitching stories, she’s is often traveling around Temecula Valley showing media the amazing people and places that make the destination an unforgettable experience. Nearly 30 years, Annette has been working in public relations and marketing. Annette joined the Visit Temecula team in 2011 and is the Director of Public Relations.