Back To Previous Page


Friday, September 15, 2017 9:00 AM by Annette Brown


Denise Broome of Hemet, Calif. underwent a double mastectomy last summer and became one of thousands of women in Southern California to survive breast cancer in 2016. She put her courage on display at an event at Pechanga Resort & Casino late last September highlighting the need for hair donations.

Broome, 43, appeared in front of the crowd gathered without a wig, scarf or hat to hide her bald head, the result of intensive chemotherapy and radiation to rid her body of cancer. She and another survivor received wigs made of real hair just as 30 people with very long hair gathered and each chopped off eight inches of their own hair.

As she put the wig on, she beamed from ear to ear. Her entire demeanor changed. “I feel so good!” said Broome, evidence that hair donations made into wigs through the American Cancer Society can have a positive impact on the psyche of those battling breast cancer.

Men and women with long hair can make a difference for ladies like Denise with their hair this October, too.
Spa Pechanga inside Pechanga Resort & Casino offers free haircuts and styles for anyone – men or women – willing to cut and donate at least eight inches of their hair. Hair must be not be permanently dyed and may not be more than five-percent grey. Donated hair is sent to the Pantene Beautiful Lengths program which gives it to the American Cancer Society to make and distribute wigs free of charge to women battling cancer.

Make an appointment at Spa Pechanga by calling (888) 711-2946. For more information, visit
Appointments for hair donations and styles are based on availability. Guests may also drop off ponytails to Spa Pechanga.

The campaign coincides with October as Breast Cancer Awareness Month. The side effects of breast cancer treatment, especially hair loss, can be devastating to a woman’s psyche. The haircutting crusade encourages men or women whose hair is eight or more inches, not colored or bleached and not more than five-percent gray to give their hair to help a woman who has lost hers due to cancer treatment. All collected ponytails from Spa Pechanga will be given to the HairUWear® organization. HairUWear turns all usable hair donations into real-hair wigs and distributes them for free to female cancer patients through the national network of American Cancer Society® wig banks.

“We are so excited to be able to do our part to help this very important cause,” says Samantha Mansell, Spa Pechanga Assistant Manager. “There are so many women across the country who can be helped by the kindness of a stranger donating their locks. We hope we can help at least a few ladies enduring cancer treatment to feel as beautiful on the outside as they are on the inside.”

This is the fifth year Spa Pechanga has held the October hair donation campaign and to date, nearly 200 ponytails have been collected. It takes five to six ponytails to make one real-hair wig. For more than a decade, Pechanga Resort & Casino has been a major supporter of the Susan G. Komen Foundation in its region. Over the last five years, resort/casino employees have donated more than $150,000 to the fight against breast cancer and toward raising awareness.

The Centers for Disease Control show breast cancer is the most common cancer among American women affecting one in eight. The organization statistics show more than 200,000 women get breast cancer and more than 40,000 women die from the disease each year. Hair loss, one of the most common side effects of cancer treatment, can be especially traumatic for a woman fighting cancer.

Spa Pechanga is open Sunday through Thursday from 8 a.m. to 8 p.m. and on Friday and Saturday from 8 a.m. to 9 p.m.

About Pechanga Resort & Casino

Pechanga Resort & Casino offers one of the largest and most expansive resort/casino experience anywhere in the United States. Voted the Number One casino in America by the readers of USA TODAY and rated a Four Diamond property by AAA since 2002, Pechanga Resort & Casino provides an unparalleled getaway. Offering more than 4,000 of the hottest slots, table games, world-class entertainment, 517 hotel rooms, dining, spa and championship golf at Journey at Pechanga, Pechanga Resort & Casino features a destination that meets and exceeds the needs of its guests and the community. Pechanga Resort & Casino is owned and operated by the Pechanga Band of Luiseño Indians. For more information, call toll free 1-888-PECHANGA or visit Follow Pechanga Resort & Casino on Facebook and on Twitter @PechangaCasino. Pechanga Resort & Casino is open 24-hours. Guests must be 21 and older to enter the casino.


Author: Annette Brown

If you see, hear or read about Temecula Valley, chances are it originated from Annette. When not pitching stories, she’s is often traveling around Temecula Valley showing media the amazing people and places that make the destination an unforgettable experience. Nearly 30 years, Annette has been working in public relations and marketing. Annette joined the Visit Temecula team in 2011 and is the Director of Public Relations.