Tourism is a major economic driver in Temecula Valley, generating $1.125 billion in 2019, according to a report by Dean Runyan Associates. The tourism industry in Temecula Valley supported 9,110 jobs in 2019. State and local tax revenue due to travel in 2019 was $47.1 million. More than ninety percent of the tax revenue was paid by visitors (e.g. lodging, sales, motor fuel taxes); the remainder was paid by travel industry employees and businesses (e.g. personal and business income taxes).
These tourism dollars are used to improve the quality of life for residents in Temecula Valley, from facility and road improvements to public safety to festivals and events. Last year there were 3.14 million visitors to Temecula Valley.
Several candidates recognize the significant impact tourism brings to the region and have taken a pledge to consider how their decisions may impact tourism, and that they will endeavor to be an advocate and supporter of tourism interested. They have also promised to stay informed about key tourism issues and tourism’s importance to Temecula Valley.
Rancho California Water District candidates that have taken the pledge up to the date this release was submitted are Bill Wilson, Dallas McLaughlin, Jenna Kofler, John Hoagland, and Louis Williams. Temecula City Council Candidates that have taken the pledge as of this release are Alisha Wilkins from District 2, and Adam Ruiz, James Steward, and Mark Gular, all from District 4.